Category: Career Strategy

Defining Personal Branding in the Creative Context: Beyond Self-Promotion to Authentic Expression

Personal branding has become a buzzword in the digital age, often misunderstood as a mere marketing tactic or an exercise in self-aggrandizement. However, for creative professionals, personal branding is something far more profound—a nuanced art of authentic self-expression that goes beyond surface-level promotion to communicate the essence of who you are and the unique value […]